AIB sports & social club – south west region
“Small Wins” combines modern day technology with the vast experience and knowledge of the Nisus trainers. The campaign encouraged a diverse body of staff to improve and promote a healthier lifestyle. Online coaching enabled us to offer Small Wins to a broader geographical audience thereby including more staff.
Online effort level challenges and leader boards added a fun element while also maintaining a focus on the desired outcome. Since all was published online you didn’t have to be meeting with someone to compete with them. Comparing effort rather than fitness provided motivation and this helped/encouraged everyone to make a better effort
Testament to the Small Wins Campaign, when the initial 6 month phase finished, we were approached by many employees about running another small wins campaign and AIB was happy to provide extended support to our employees in doing so.